Tuesday, 15 November 2016

Pampers Takes Tiwa Savage and Moms to Its Newest Plant


Lagos, Nigeria – Pampers, the world’s leading diaper hosted popular singer, Tiwa Savage, mom bloggers, regular moms, and some members of the media at its state-of-the-art factory in Agbara, Ogun State.

The factory visit is part of the brand’s effort to educate moms on how it has continued to innovate and achieve maximum quality. All attendees observed firsthand the facility’s production and saw the intensive process that go into the manufacturing of Pampers’ Baby-Dry.

Pampers which has been in existence in Nigeria for over 20 years has continued to create the best diaper for babies. Attendees got to see how the Super Gel in Pampers Baby Dry works... Pampers Baby-dry has super gel that locks wetness inside and keep baby dry all night long and minimizes disruption of sleep. The factory visit is in line with the Pampers #MomsKnowBest to get moms to see first-hand the rigorous quality processes, care and innovation that go into creating the Pampers diapers they’ve come to love.

“At Pampers we understand that moms want a superior protection for their babies,” said Tolu Adedeji Brand Marketing Director, Procter & Gamble. “The Pampers Baby-Dry aggregates over 10 years of innovation of making sure that babies can enjoy not just a dry and comfortable night sleep, but a happy and healthy development as well.”

Commenting on the visit, Tiwa Savage who has also shared a testimonial of how Pampers has been beneficial for her and her baby Jamil in the new Baby dry Pampers’ television commercial, expressed that being a mom comes with its own anxieties, “I’m thrilled to making this factory tour with other moms, as it offers an opportunity to give a first-hand information to others on Pampers. I use Baby-Dry for my baby, Jamil, and I treasure how it makes the sleep and play moments smooth.”

The Pampers Baby-Dry come with a super-absorber (Super Gel) and a 4 layer core which absorbs wetness and ensures it is locked away from the skin health. It also comes with an in-built lotion that ensures that baby’s skin is protected, by repelling wetness and absorbing a baby’s urine to keep the skin health.

To learn more about Pampers new campaign, please visit www.pampers.com,
www.facebook.com/pampersafrica

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