Use social media
To open a social media account is free. You just need a smartphone and data. So, no matter the business you are running, ensure that you have a social media account. Nice pictures for Instagram, engaging tweets on twitter and share interesting posts on Facebook. You can even pay as less as 2 dollars to promote your business online.
Don’t purchase backlinks
Most times, links are used to influence your SEO rankings. The more the links, the more your Google ranking. So, avoid purchasing backlink. You should rather focus on building your business gradually and have a good relationship with reputable websites.
Build your own website
There are now affordable ways to build websites. There are thousands of tools which you can use. Hence, try as much as possible to make your website look good even if it is free. If you don't want a website, ensure you make good use of social media.
Don’t neglect Instagram
The focus of small business owners is mostly on Facebook and Twitter. However, today, you cannot do without Instagram because it has over 300 million users. So, if you own a makeup business, you can experiment with Instagram by snapping whoever you made up and post it on Instagram. Their feedback is important for you to improve.
Create unique content
Organizations today now have blogs to market their services. They share their blogs on social media where you can get traction. Small businesses can also take advantage of this. Importantly, the content must be unique.
By Adeniyi OGUNFOWOKE
PR Associate at Jumia Travel