Monday, 10 October 2016

Why is GTBank Organizing a Fashion Event, and Why Should I Attend?


The GTBank Fashion Weekend may seem novel for a financial institution, but it is part of the bank’s long history of supporting the local fashion industry.

Foremost African financial institution, Guaranty Trust Bank plc, last week announced the debut of the GTBank Fashion Weekend, set to hold on the 12th and 13th of November 2016, at the GTCentre, Oniru, Victoria Island. With the bank being the first financial institution to pioneer such initiative, it is important to understand its motive for organizing such an event and necessary to know what guests will gain from attending.

Why is GTBank Organizing a Fashion Weekend?

Perhaps the short answer is: To promote enterprise in the SME sector of the Fashion industry. The not-so-short answer would begin with the fact that GTBank actually has an extensive footprint in fashion that goes back several years. The bank has sponsored two of the country’s leading fashion events, The Arise Fashion Week and The Lagos Fashion and Design Week, for a combined period of five years. The bank has also contributed significantly to raising the international profile of African fashion through collaborations including the Ndani Installation at Selfridges and the “Double Club” Collaboration with PRADA.

The GTBank Fashion Weekend is thus an extension of the bank’s long tradition of supporting the local fashion industry and African fashion in general. However, the Weekend extravaganza is much bigger than whatever the bank has done in the past to support Fashion because it not only aims to celebrate African fashion but to directly boost both the expertise and exposure of small businesses and create a platform that will truly serve the stakeholders in the fashion industry. As Mr Segun Agbaje, the Managing Director of GTBank, puts it, “[it is all about] growing SMEs in a sustainable manner that is not driven by profits but focused on empowering our customers and growing our economy collectively.”

At the core of the Weekend are fashion MasterClasses, where entrepreneurs will have the unique opportunity to interact with and learn from global fashion industry leaders, and Retail Exhibitions which will showcase the wares of dozens of SMEs within the fashion industry for patronage from guests. An example of how effective retail exhibitions can be is seen in the very successful GTBank Food and Fair held in May where over 25,000 guests helped over 100 SMEs achieve record sales of their products.

Why Should I Attend the GTBank Fashion Weekend?

Again, the simple short answer: The Weekend will provide the ultimate fashion experience that anyone intrinsically interested in Fashion cannot afford to miss. For the longer version of that answer, think of the GTBank Fashion Weekend as a perfect blend of the glitz and glamour of fashion with the vibrancy of trade fairs and the enlightenment of workshops. Attending the event will not only get you thrilled, but also leave you thoroughly entertained and greatly empowered, all of which will cost you absolutely nothing.

Given that the Weekend is positioned as a sequel to the GTBank Food and Fair, one thing that you are sure to be treated to is an awesome atmosphere dense only with a spectacular array of top personalities and industry leaders. Just as the Food and Drink fair brought together critically acclaimed international chefs, the GTBank Fashion Weekend will pack a punch of fashpacks – from world renowned fashion personalities to globally recognised brand owners, trend setters and designers. These fashion aficionados will all join together to make your experience of the Entrepreneurial and Fashion MasterClasses, Retail Exhibitions, and glamorous Runway Shows a memorable one.

At the fashion MasterClasses, you will have the direct opportunity to interact with and learn from local and international fashion industry leaders. With the MasterClasses themed Promoting Enterprise, expect to learn a lot about how to make a profitable business out of fashion. As well as being treated to a sizzling series of Runway shows featuring collections by renowned Nigerian and international luxury brands, expect also to enjoy an amazing showcase of a diverse range of affordable and luxury apparel, footwear, accessories, beauty items, and much more from budding indigenous SMEs.

Ultimately, the GTBank Fashion Weekend is one that you cannot afford to miss not only because of the fun-filled and memorable it will be, but also because of the significant boost that it will give to SMEs involved in Fashion and the fashion industry in general.

No comments:

Post a Comment