Thursday, 14 July 2016
Photos: How 26-year-old Nigerian girl turned $500 into $2 million online
A 26-year-old Nigerian girl, Kelechi Anyadiegwu, based in New York, has grown to become an online sensation after turning her online African clothing store Zuvaa which she started with with $500 into $2 million in sales within the space of two years.
Below is her story as profiled by CNN:
What started with a compliment turned one young woman’s idea into a million dollar business. When Kelechi Anyadiegwu started her online African clothing store Zuvaa with $500 two years ago, her idea was to share African-inspired designs with consumers around the world. Zuvaa is estimated to make $2 million in sales in 2016.
After receiving a compliment on her outfit, the tech savvy 24-year-old bought a domain name and started social media accounts.
“I didn’t really know what I was getting into, I just had a vision and I was excited about where that would take me,” New York-based Anyadiegwu told CNN in an interview.
“As a women of Nigerian descent, I grew up with African prints and fabrics. I loved wearing African inspired designs, and whenever I did wear these pieces, people wanted to know how they could also shop African inspired prints.”
Instead of just referring these curious customers on to the designers she knew, Anyadiegwu saw a business opportunity.
“I decided to use my skills in social media marketing and online community building, to create a platform that would provide more exposure for the talented African-inspired fashion designers I knew existed around the world,” she said.
Her success has already landed her on the Forbes 30 under 30 list.